Jaguar plans to make new models, such as the XF Sportbrake, the new F-Type sports car, and an upcoming crossover, is not only good news for the fans, it boosts UK economy and create 1100 new jobs. In preparation for production of new models, Jaguar will expand its workforce at its advanced manufacturing facility in Castle Bromwich. Recruitment campaigns have already been launched.

Over the years the new models are expected to make thousands of new jobs in the UK supply chain. As part of JLR’s ambition to deliver 40 significant product actions over the next five years, the Castle Bromwich plant will this year manufacture the new 2013 Model Year XF and XJ ranges. New powertrains and technologies used inn these cars will indirectly employ more people.

The expansion is due to Jaguar’s (and JLR in general) significant sales success in 2011 and this year so far. In the first six months of the year, Jaguar has sold more than 29,000 vehicles globally, which is a 19 per cent increase against the same period last year. All of Jaguar’s key markets, including China, UK, USA and Europe, have delivered year on year sales improvements.

It is great to see that Jaguar is finally fully on track, and the British car industry is getting its groove back.

Dr Ralf Speth, Jaguar Land Rover CEO, said: “Innovation in design, engineering and technology is at the core of our business and for the UK, this means we will continue to invest in new products, develop new technologies and enhance the skills of our employees.

“The launch of our latest Jaguar models, including the new XF Sportbrake later this year, means it is a very exciting time for Jaguar. These new models will attract new customers to the brand as we look to expand our global reach and further enhance our position in the market.”