Jaguar Land Rover Group (JLR) always wanted a Chinese production facility. It would increase their production, and boost their sales in one of the most markets in the world. Now they are getting one, but instead of doing it on their own, JLR has formed a joint venture with Chery Automobile Company.
Chery is the largest Chinese car exporter and one of the country’s most productive automotive manufacturers. The Chinese car maker is licensed to make JLR cars in China, as well as joint venture branded vehicles. They will build a manufacturing plant in Changshu, near Shanghai, as part of a 10.9bn RMB investment that will also include a new research and development centre and engine production facility.
This way Jaguar and Land Rover can design tailored model for the Chinese market, and then let Chery make, market and distribute it. The joint venture will also benefit China in terms of investment, job creation, advanced technology and low carbon solutions. Everybody wins!
They have named the new company Chery Jaguar Land Rover Automotive Company Ltd.