Another teaser for the new Furia Concept released by Toyota,  creating hype for the car’s official debut at the 2013 North American International Auto Show in Detroit. Now, based on what we’ve seen so far of the Furia, it is not your typical Toyota concept with hideous looks and a pathetic electric motor. This thing appears to be a sports saloon with an exciting design.

The purpose of this teaser, however, is not promoting the car. It was released to Toyota can boast the kickass unveiling ceremony they’ve planned for the Furia, using a custom-built structure housing thirty of Samsung Display’s new 46-inch transparent LCD screens. So even if the car itself was disappointing, you’d be happy with the show.

The new sedan concept will be revealed in the Toyota display at Cobo Hall on Jan. 14, 2013.