BlackTop is a factory-fitted value-added package that Dodge is very proud of, because it offers what Dodge customers used to go the aftermarket specialist to put on their cars right on the assembly line. The Blacktop treatment was first offered for the Charger, Challenger and Avenger, and recently Durango, Grand Caravan, and Journey were added. 

In this video Richard Cox, Director Dodge Brand, explain what a Blacktop dodge offers you, and talk you through some of the details of the Blacktopped cars: