Time was Toyota Prius was the only properly driveable hybrid car in the market, and it had a reputation for being the greenest car in the world. So the Japanese could charge whatever they wanted for it. That is not the case anymore, hence the hefty price cut just announced for the 2014 models.

2014 Toyota Prius price cut begins with the standard plug-in model, whose MSRP is reduced by $2,010 to $29,990. Toyota is quick to point out that the price cut is not accompanied by any reduction in vehicle content. The car comes with heated seats, remote climate control, 10-spoke alloy wheels, and three-year roadside assistance.

The discount for the better-equipped 2014 Toyota Prius Plug-in Advanced model is even more considerable. This one gets a $4,620 reduction in MSRP to $34,905. Standard equipment on the Advanced model include Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL; SofTex-trimmed heated front seats; 8-way power-adjustable driver’s seat with power lumbar support; Head-Up Display; and Safety Connect.

The 2014 Toyota Prius Plug-in Advanced also comes with DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package.