You are probably familiar with Bugatti-branded watches and fragrances, but from September 2013 the company has officially launched a lifestyle project and expanded their range of branded merchandise. It’s a lucrative business, and done right it can make more money for Bugatti than their car business.
The highlights of Bugatti Fall/Winter Lifestyle Collection include an overcoat with mink fur collar, tailored velvet Blue Carpet Soirée tuxedo and the special Gentlemen Driver leather jacket inspired by the Bugatti Type 35. This car was also the inspiration behind the iconic Bugatti bag. It’s apparently modeled on the 35’s front grille.
Bugatti’s lifestyle collection features two main lines dedicated predominantly to men: TheEttore Bugatti line and Extreme Performance line. In addition to these two lines there is aTailor Made / Bespoke programme, which is available exclusively to Bugatti customers. The collection is made entirely in Italy (Fabriqué en Italie), and each item in it will probably cost an arm and a leg!
Bugatti Type 35 plays a major role in Bugatti Fall/Winter Lifestyle Collection advertising campaign accompanied by model and actor Andre Van Noord, the face of the EB – Ettore Bugatti Collection for the second season running. For fashionable winter jackets, check out the ones listed at Altitude Blog.
