It took BMW a year to come up with a rival for the Mercedes S400 Hybrid, but they finally did, and it’s quite good! The 7-series ActiveHybrid luxury saloon features the new 4.4-liter twin-turbo V8 mated to an 8-speed automatic transmission and working along a hybrid electric motor. The car has been unveiled in America during L.S Autoshow and will hit the showroom floors in Spring 2011, starting from $103,125 fro the normal wheelbase and $107,025 for the long wheelbase model.

Standard equipments of the ActiveHybrid 7 include 19-inch wheels and tires, Alcantara headliner, leather dashboard and ventilated active front seats. The Premium Sound System, Head-up Display and Rear View Camera are also standard on the ActiveHybrid 7 as are Comfort Access, Soft-close doors and Automatic trunkgate closing.

There are also extra options and packages you can order for the car:

* Camera  Package      $350
o Side view cameras
* Cold Weather Package     $800
o Heated steering wheel & rear seats
* Driver Assistance Package    $1,350
o Automatic high beams,  lane departure warning, active blind spot detection
* Rear Seat Entertainment Package   $2,200
o Multimedia player and two 8-inch screens
* Luxury Rear Seating Package (750Li only)  $3,700
o Rear ventilated, massaging Comfort Seats
* BMW Night Vision      $2,600
* 20-inch wheels      $1,300
* Power Rear Sunshades     $1,000
* Ceramic controls      $650
* 6-disc DVD-changer     $600
* iPod/USB-Adapter      $400
* Satellite radio      $350
* Smartphone integration     $150