Fiat has launched new special limited edition of the 500 for the USA called the Cinquecento ‘Prima Edizione’ or 500 first edition. The car was revealed during the annual convention of the Club Fiat-Lancia Unlimited, were Fiat fans were given the opportunity to place reservations and select their vehicle build number for this car which is limited to 500 units.
As for the features of this Prima Edizione model, it comes with three exclusive body colors including Bianco (White), Rosso (Red) and Grigio (Gray), and sports an exclusive Prima Edizione badge and a sequential VIN and badge according to production order. The car is powered by a 1.4-liter MultiAir(TM) four-cylinder engine, mated to a manual gearbox.
“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, Head of Fiat North America, who personally presented the opportunity to the Fiat aficionados. “For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America.”
Fiat Mobile Experience
The Fiat Cinquecento ‘Prima Edizione’ announcement was made during the national annual convention organized by Club Fiat-Lancia Unlimited, North America’s largest enthusiast club for owners of Fiat Group Automobile vehicles. This year, the convention – commonly known as the “Fiat Freakout” – was held in Asheville, NC.
Fiat North America was the title sponsor of the annual convention, which featured displays of more than 100 well-preserved Fiat, Lancia and Alfa Romeo vehicles.
During the event, Fiat North America debuted the ‘Fiat Mobile Experience’ – a unique display that hosts both a cafe station and a Fiat brand merchandise store.
Fiat fans attending the convention were able to enjoy complimentary gelato, espresso and cappuccino served by baristas. Visitors were also able to browse through and purchase various Fiat-branded merchandise items in a unique store area, finished in Fiat red and white colors and staffed by Fiat merchandizing specialists.
The Fiat Mobile Experience display is constructed from a repurposed auto-shipping container and will be seen at other future Fiat shows and exhibitions in North America.