Ford intends to focus “more on development of production quality” of the existing models, so it might cut the number of models in its catalog. In response to questions about the new models of the North American manufacturer, Alan Mulally, indicated that the models of the brand “will be under 30 on the way to 25 or even 20.”
Mulally has justified the decision with the fact that fewer models mean that the company can “focus more on development of production quality” of existing models. The bet seems to be well on quality rather than quantity.
For Mulally, “it is absolutely clear that the company has to be simplified drastically.” The simplification of the company, which translates into an even smaller number of models produced, according to Alan Mulally, “helps the distributors, shop owners Ford, suppliers, employees and customers who know exactly what they have.”
This simplification effort affects models but also the components of the vehicles themselves. The Fiesta is an example of this, since currently 65% of its components are “standard”, despite having 10 model variants worldwide.