We told you Fiat 500 will be a hit in North America! Chrysler Canada, who’s in charge of selling and servicing Fiat cars there, opened the online order books for the first 500 units of Fiat 500, known as Prima Edizione or first edition, one minute after midnight and all of them were sold during the next 12 hours!
The Fiat 500 Prima Edizione is exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels are offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir engine coupled with a manual five-speed transmission. Fiat 500 has been one of the most successful resurrection of an old car and it keeps going up the hill constantly.
“I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast,” said Reid Bigland, President and CEO of Chrysler Canada. “Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that.”