Even though the new Lexus CT 200h hybrid looks like a refrigerator, Lexus is adamant that it’s a stylish, contemporary and chic car. It certainly is, but underneath. It is very technologically advanced and it’s a premium car by all means, but not in terms of design! That’s why they’ve hired Kylie Minogue to promote it.
The superstar singer to appear in cross-media publicity for the new Lexus full hybrid luxury hatchback as the car prepared for its market launch. Kylie will supporting the introduction of the new Lexus CT 200h through “Quiet Revolution” marketing campaign in which she appears in TV commercial and print advertisements.
Lexus in return sponsors Kylie’s Aphrodite – Les Folies 2011 UK tour. The singer also will take delivery of her own personally specified Lexus CT 200h.
Kylie, who has enjoyed huge success as an actor, singer, dancer, model and designer, said: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution”.
Belinda Poole, Lexus Director, said: “Kylie is the perfect ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the Lexus brand.”