Delivery of Mexican-built Fiat 500 Prima Edizione kicks off across America celebrating official return of the Fiat brand to the United States. The Prima Edizione is a limited edition for Fiat enthusiasts.
exclusive features of the Fiat 500 Prima Edizione include three colors: Bianco, Rosso and Grigio (Gray). These limited-edition Fiat 500 models are equipped with a manual transmission. Designed as a collector vehicle, each Prima Edizione will feature a sequentially numbered vehicle identification number (VIN) and unique numbered matching badge on the instrument panel.
As mentioned, this car is only reserved for Fiat enthusiasts. In July 2010, Fiat fans attending the Club Fiat-Lancia Unlimited annual convention in North Carolina were given the opportunity to place reservations and select their vehicle build number for the unique Prima Edizione model.
“We are delighted to begin delivering the highly-anticipated Fiat Cinquecento Prima Edizione models to our cherished Fiat fans,” said Laura Soave, Head of Fiat Brand North America. “We value their unwavering loyalty and are thrilled that we now can show our appreciation by delivering the Prima Edizione models. The Prima Edizione marks the exciting and long-awaited return of the Fiat brand and true Italian automotive design to North America.”
The first customer to take delivery of his 500 PE was Shaun Folkerts, 38, a former environmental consultant and now stay-at-home dad, drove today from his home in southeastern Pennsylvania to take delivery of his Prima Edizione at Fiat of Gaithersburg, a Fiat Studio in Maryland in the metro Washington D.C. area.
“I’ve been waiting almost 28 years for this model to arrive, so I would drive anywhere, anytime for this Fiat 500,” an elated Folkerts said.
Folkerts’ first car as a teenager was a Fiat Spider “and I’ve never looked back.”