Lamborghini, boasting the remarkable growth in sales in 2011, announced that more than 12 months’ production of the new Aventador LP700-4 is already sold out.
That means if you want one at MSRP, you have to be quick putting your name down and reserve a place in the waiting list. Or you can wait fo rthe first deliveries to hit the market and obtain the car from dealers who have ordered a bunch, at a big premium over the base price!
They also reckon that the incredible performance will also continue this year and in 2012 as the demand for their high-end supercars is on the rise. Lamborghini has already sold more than 12 months’ production of its new V12 model, deliveries of which will start in the second half of 2011. Lamborghini will also commence deliveries this spring of its Gallardo LP 570-4 Spyder Performante. The Performante comes as the open version of the Gallardo LP 570-4 Superleggera, thus completing a rich range which also comprises the Gallardo LP 560-4 coupe, the Gallardo LP 560-4 Spyder and the Gallardo LP 550-2 coupe.
Even through the worldwide recession and the setbacks in traditional markets, the USA remained the major market for Lamborghini, leading the traditional European markets. 2011 will see a recovery in sales for both the USA and Europe with continuing increases in Asia thanks to a sustained strong economic environment and the launch of the new models.
China is also an expanding market for Lamborghini. In 2010 they enjoyed a 150% growth in sales in that market over 2009.
Stephan Winkelmann, President and CEO of Automobili Lamborghini underscores: “We confirmed our long term strategy, which calls for stable and significant investments in new products even in difficult times. We see a slow but steady recovery of the market, and we will benefit from this. The extraordinary response to the new Lamborghini Aventador LP 700-4 is the best proof that our vision is right.”
Full year turnover was at 271 million euros in 2010 (281 million euros in 2009). The pre tax result improved versus 2009, while still remaining below profitability. However, with the new Aventador LP 700-4, Lamborghini has presented an important new model which will support its ambitions towards a sustainable and profitable growth path in the future.
