/Aston Martin Enters Indian Market

Aston Martin Enters Indian Market

aston martin india at Aston Martin Enters Indian Market

After Maserati, Aston Martin is the second European luxury car maker to officially launch in India this month by opening their first dealership in Mumbai.

Aston Martin opens a new dedicated facility in Mumbai in partnership with Performance Cars (a division of Infinity Cars Pvt. Ltd.), who has enjoyed a strong reputation in the Indian luxury car market for several years. The Aston Martin dealership in Mumbai is located at Kemp’s Corner at the junction of the ultra premium Peddar and Altamount Roads and will offer customers a premium boutique environment for an unforgettable car buying experience!

Aston Martin customers and enthusiasts will be able to view and test-drive selected models from the entire range of V8 Vantage Coupe and Roadster, V12 Vantage, DB9 Coupe and Volante, DBS Coupe and Volante and the four-door sports car; Rapide. These models will also be joined by the recently launched V8 Vantage S and the new Virage.

In many ways India is like China, a vast and constantly growing market which contains a great number of millionaires ready to blow their dollars on the fancy cars.

With the Mumbai facility, Aston’s global dealership network increases to a total of 134 dealers in 42 countries. Aston Martin has recently entered into Brazil, Chile, Croatia, Czech Republic, Greece, Taiwan and Turkey. Their expansion plan is still seeking new markets.

Aston Martin’s Chief Commercial Officer, Michael van der Sande said, “India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market.

“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship.”

Performance Cars, Managing Director, Mr. Lalit Choudary added, “Partnering Aston Martin offers us an unique opportunity to bring one of the world’s iconic brands to one of the most discerning and fast growing markets.  We are confident about the brand’s success in India given the range of models, the comfortable ride quality the cars offer on our roads and the exclusivity they accord.”

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