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Skoda cars are generally deemed uncool because of their dull and boring design. You never buy a Skoda because you want one, you buy it because you need it or because you can’t afford a better car!

That’s all about to change though.

As previewed with the Concept Vision D (pictured above), the next generation Skodas will be getting a sleeker, more sophisticated and more emotional styling in hope to shake off the current associated image of the brand. The D won’t make it into production, but some of its styling cues like the front grille will be featured in the upcoming models.

Skoda wants their car to have some character and personality. For that they need to change the design language. That’s what the Korean car makers did a few years ago with huge success.

“I want more heart in our cars,” said Jozef Kaban. “Today’s models are very functional and appeal to the brain, but I want them to be more involved in the heart.”

Speaking of the new-look Skodas, we thought yo might want to take a look at this Skoda WRC rally car design study, by Czech designer Pavel Hruby, based on the Vision D:

via: Autocar