The snowy hills of Dolomites was the place where Ferrari held the new FF’s first press event. This was to show off the car’s four-wheel-drive capability and proof that the FF is a Ferrari for rough terrains. Not sure why you need a Ferrari to the job of your SUV, but here it is.

Anyhow, they’ve released a couple of cool photos of the car they’d taken at Dolomites which we’ve brought to you here. They give you a good look at the car in the real world, under the sun, so you can really judge its design. Those who’ve been criticizing this car since day one might start to see some beauty and sense in the FF’s unique looks. Or not! You see, it’s really hard to make a hatchback look like a supercar. Even if it has 650 hp to back it up.

Enjoy the pics…