There must have been better ways of publicizing the car, but anyhow, Suzuki and #5 Magazine are giving away a free Swift to celebrate Rio Ferdinand’s 1 million Twitter followers. #5 Magazine belongs to Rio Ferdinand.
To win this free Suzuki Swift that comes with a #5 logo on the sides and and specially designed #5 carpet mats, you have to enter an online competition. The competition will be run online until the end of July 2011 where entrants are being asked to answer one simple question to be in with a chance of winning the prize Swift Sport.
Within 20 minutes of the competition going live, more than 23,000 people had visited the competition page and left over 200 comments which have complimented the Swift Sport on its looks and driving experience. To date, over 8,100 competition entries have been received and over 2,500 comments and brochure requests have been made on the site.
The promotion is the first of its kind for Suzuki GB and will be used to reach a new, online audience using Social Media. Commenting on the competition, Suzuki’s Director of Sales and Marketing, Dale Wyatt said: “We are extremely excited to be able to offer this unique prize in association with #5 Magazine and Rio Ferdinand. It’s a good opportunity for us to build on increasing our brand and Swift Sport awareness ahead of the new model arriving later in the year and is the first time we have run such a competition online so we are looking forward to seeing the response we get.”