Porsche Cars North America has come up with a clever way to improve customers shopping experience. It’s called the Mobile Tag Program.
This is a great tool for ‘just looking’ shoppers as it enables them to find out much more about the particular car they are viewing, not just in the showroom, but any time they want.
Here’s how it works: Each car at the Porsche dealerships participating in the program has a special sticker. Once you scan this sticker with your smartphone, it recognizes the tags and automatically opens a webpage dedicated to that particular model. That includes vehicle videos, leading press reviews and even the unique sound of the Porsche model’s engine. A customer can also provide contact information for fast follow-up by a Porsche sales professional, or can browse anonymously.
So as Porsche puts it, thanks to the new technologies, customers can now do more than just ‘kick the tires’ when they visit the showroom!
“Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions,” said Michael Bartsch, chief operating officer of Porsche Cars North America. “The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm.”
Since the launch of a pilot program in early June, 11 Porsche dealers have already implemented the program, with 184 on the way. According to a 2009 Morgan Stanley study, one-third of all digital information is now viewed using mobile devices, and by 2013 that number is expected to reach 50 percent.
“It’s been quite exciting to serve as a test-dealer for Porsche’s new mobile tags. The technology affords our customers the opportunity to receive quick, up-to-the-minute information on our inventory,” says Ken Gorin, president and CEO of THE COLLECTION. “We pride ourselves on Event Marketing, so the new program has already proven especially useful in translating off-site displays into in-dealership sales.”
In addition to making the Porsche shopping experience even more convenient, Porsche has designed new web and mobile tools that help on-the-go customers quickly locate and connect with dealer sales and service information. The latest innovations include Smart Mobile for touch-screen handheld devices, featuring customized dealership information including available inventory, special offers and easy driving directions. Also new is a location-based, mobile version of the Porsche Dealer locator where customers can now find local dealers, search all dealers nationwide or find their nearest service center via their smartphone.