For the fifth time in six years, Aston Martin has been awarded as UK’s coolest brand, topping brands like Apple and Bang & Olufsen.
Aston Martin was also voted the top automotive brand surpassing a host of other luxury and specialist manufacturers to complete a double success.Now it might sound pointless to you, but to British people, coolness is often a more important factor than speed, comfort, and value when choosing a car. So it’s quite an achievement for Aston.
Aston is in fact the only car maker that its entire range of models are considered as cool. From the one-77 hyper car, to the GT models like the DB9, DBS, Vantage, and the Rapide saloon, and even the Cygent. Sure its a Toyota iQ underneath, but it’s the design and the badge that matters!
Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and Chairman of the CoolBrands Council commented: “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.”