Before launching a special edition or high-end model, Ferrari first gauge the market to determine the number of people who would buy it. That number minus one is the production volume!
That is to maintain the car’s exclusivity, but this last couple of years with the growing number of millionaires who fancy them a Ferrari there is always a chance that one of Maranello’s regulars miss out on a particular model. Recently this happened with the 599 Aperta, limited to just 80 units.
To get round this problem Ferrari is going to launch an elite club for their most loyal customers who own at least five Ferraris. These people will be granted a chance to buy the new models special and limited editions before they open the order books. When they do open the books the cars are usually sold out very quickly.
The club will have around 300 members from all around the world.
It is actually quite easy to become a member of this club. You just go to the nearest Ferrari showroom and buy 6 or 7 Ferraris. You will be moved to the top the list then.
Source Autonews Europe