/2013 SRT Viper Drops Dodge Name

2013 SRT Viper Drops Dodge Name

Dodge Viper SRT10 at 2013 SRT Viper Drops Dodge Name

The next generation Viper will be built at Chrysler’s Conner Avenue Assembly Plant in Detroit, under the SRT brand. So it’s not a Dodge anymore.

The Conner facility was idled when production of the Dodge Viper ended in July 2010 but it now it’s back in business creating 150 new jobs, and fully prepared to give life to the ultimate American supercar.

Conner Avenue will begin building the new Viper in late 2012, but employees began reporting for training and orientation this fall. Over the course of 15 years, Conner Avenue employees built about 12 vehicles a day for a total of 22,070 Vipers.

The new Viper shares very little with the first-gen 90s version. That brutal monster was an amazing car, but to drive it was akin to a tractor, with a jet engine. It was like chugging down a very strong whisky straight from the bottle.

The second-gen became more sophisticated and softer. It hid its sheer lunacy under a rather thick layer of common sense. It was like a very fine cocktail served on the rocks.

The new one, apparently, is more like an energy drink. It will be the first Viper to feature traction control and other electronic controls the Viper has never been familiar with. They are of course mandatory these days.

“The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model,” said Ralph Gilles, President and Chief Executive Officer – SRT Brand and Motorsports, Chrysler Group LLC. “We’re extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City.”

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