As if owning an ordinary Ferrari is not satisfying enough, the Italian super car maker announced a new tailor-made personalization program.
Its goal is to make every Ferrari unique based on the buyer’s detailed specs. Such service existed since 1950 but it’s now better organized and offers almost limitless options, kinda like Rolls Royce bespoke program.
The thing is, these unique Ferraris might not find a good second hand market because you have built it with what you like. Others might not dig it!
You get to choose every last detail of you Ferrari, ranging from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours.
Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition.
After speccing up you car you can then track all of the various processes involved in its creation, right up until they take delivery. That’s odd because most Ferrari buyers are busy businessmen who barley have enough time choosing the color of their car and they usually send someone to pick it up from the factory, but hey!
Tailor-made program offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita. Each of these packages have a different taste in style. Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita lives up to its name by introducing an element of experimentation and innovation in terms of styling, colours and materials.
Racing has always been the lifeblood of Ferrari which has enjoyed unparalleled success on the world’s circuits since its earliest days. The Scuderia collection is therefore very much homage to the track, a fact reflected in the materials and finishes it includes. The list of options in the Scuderia collection ranges all the way from carbon-fibre trim to technical fabrics, chamois and rubberised leather, Alcantara, microfibres, Kevlar, satin-finish and matte metals. Clients can work with the Scuderia collection to ensure their Ferraris epitomise the very pinnacle of sportiness.
The 250 Testa Rossa, which sold at auction at Pebble Beach in August 2011 for a record $16.4 million, provided the inspiration for the 458 Spider sporting blue and white NART stripes over an historic Rosso Racing body colour. The latter’s seats are upholstered in the same leather used in the Formula 1 cars of the past – a trim that’s light, breathable and feels very much like chamois leather to the touch. The original 250 Testa Rossa had an aluminium dashboard which has now been given a innovative twist in the form of Alutex, an extremely tough, light fibreglass and aluminium material. The cabin is also trimmed with a diamond-quilted fabric inspired by the original Testa Rossa motif.
In the Classica collection, the styling cues and features of Maranello’s iconic GTs are given a more modern yet still classic look, through the use of the latest materials and production techniques. Elegant pastel colours of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details and more natural leathers – these are just some of the options available from this collection.
Another icon that’s been given a modern reworking in the Classic collection is the FF inspired by the 250 Europa: it has three-layer Ingrid silver paintwork with dark grey sills and rims. The cabin is a hymn to classicism with a few unusual flourishes mixed in: pinstripe cloth and dark brown semi-aniline leather seats, cashmere roof lining, grey carpet mats, interior trim inserts in the same colour as the exterior, teak-trimmed boot. The overall result is a sublimely classic atmosphere harking back to the original 250 Europa without detracting in any way from its uniqueness and elegance.
Inedita does exactly what its name suggests: it introduces novel, innovative styling cues which nonetheless respect the marque’s core values. This is the most experimental of the three collections and we feel it may well give rise to some of the classic trims and finishes of the future. Denim, bold leather upholstery, suit fabrics and technical fabrics are just a few of the innovative and intriguing options available to owners who choose to personalise their cars from the Inedita collection.
The denim-trimmed Ferrari California is a good example of what the collection offers: pale blue leather alternates with denim trim in certain areas of the cabin and seats as well as on the door panels and lower part of the dash. The areas of the cabin normally trimmed in aluminium are now dark blue carbon-fibre. The car sports a Blu Scozia livery, a historic Ferrari colour here given an all-new matte finish. The wheel rims are unusual too as their external surface is dark blue while the inside is pale blue in a nod to the contrast seen in the cockpit. A proposal that, from a point of view of styling, really does push the boundaries and sets a new benchmark in the automotive sector today.