Ford is about to unveil a new global vehicle which help them expand business further in the growing markets around the world. The venue for this unveiling will be Auto Expo 2012 in New Delhi.
So by global product, they actually mean the car is designed to sell in countries like Russia and India and China, where there’s a huge market for affordable vehicles due to the large population. It will be the second of eight products Ford plans to bring to India by mid-decade.
Ford’s 1,400 square meters stand will feature the latest presentation technologies and many fun factors including comprehensive safety and quality displays, a 3D theater, live shows and a crowd-sourced, interactive driving game.
A major highlight will be allowing the audience to take control of a vehicle on a large LED screen – virtually. Using a motion-sensing camera, the crowd will collectively be able to control the vehicle as it rolls along the road, and unlock information at each bend. The display will prompt the crowd to lean left and right during a short drive as it shows highlights of the route.
Besides the new global vehicle, Ford will also display their Indian lineup including the Ford Figo, the All-New Fiesta, the Ford Classic and the Ford Endeavour. Here’s more on these cars:
The Figo has already sold around 130,000 units since its launch in March 2010. While the Figo has only been in the Indian market for a short time, it has become the country’s most awarded car ever, and has garnered industry-wide recognition as a great value-for-money vehicle, which is exported to close to 30 international markets.
The Ford Classic, as it is known today, has established a strong foothold in the Indian market by winning more than 120,000 customers with its on-road dynamics and best-in-class fuel efficiency, while the Ford Endeavour is a popular all-action SUV.
The All-New Ford Fiesta four-door sedan, soon to be available with the new best-in-class PowerShift automatic transmission, also will be on display. A premium offering in the B-car segment, it is another positive step in Ford’s strategy to bring the latest technology to customers in India. Compared to traditional four-speed automatics, the PowerShift transmission can improve fuel economy by up to 9 percent, depending on the vehicle.