For many people in America Jaguar is still synonymous with a big, soft British car full of cream leather and walnut wood. But that is just not the case with modern Jags. They are mostly vicious, fast, sporty machines that tend to go everywhere sideways. To make sure the Yanks understand this, Jaguar has come up with a new advertising campaign called “Jaguars at Play” which focuses on the wild side of the luxury brand. The first one features 2012 Jaguar XFR, XKR-S and XJL Supersport fooling around in Jaguar’s jungle!

Watch it after the jump.