Citroen DS5 is an unusual car (in a good way), so they needed unusual ways to promote it. Cinemagraphs – animated GIF pictures – are what Citroen has come up with, and they’re pretty darn cool.

They released the first batch of DS5 cinemagraphs a couple of months ago and people liked them a lot. So for the seconds series they stepped things up a bit, making much richer pictures featuring Arsenal FC team players, Arteta, Laurent Koscielny and club captain Robin van Persie, doing football tricks while posing with the car. Visually, the pictures are pretty awesome.

Marc Raven, Communications Director at Citroën UK commented; “Embracing innovative technology, Citroën pioneered cinemagraphs for the automotive industry and we’re delighted to be using the format to support our association with Arsenal Football Club. The players had a lot of fun in the production of these and I hope they’re as happy with the results as we are.”