A few months ago Porsche got impatient and revealed the convertible version of the 991. But the car’s official debut is planned for the next week’s Detroit Motor Show.
They’ve also confirmed the Cayenne Diesel for America.
NAIAS is the first auto show of the year, so most car makers have at least one major debut at this event. Even so, the new Porsche 911 Cabriolet is interesting enough not to be obscured in the background.
This Detroit debut also shows the importance of the American market to Porsche. the premiere of the new 911 will be followed by the 430 hp Panamera GTS in spring. This will subsequently be followed by the Cayenne Diesel as Porsche’s first compression-ignition car in the USA. In 2013 the compact Cajun crossover will make its debut stateside.
Porsche had a successful year in America in 2011, delivering 29,023 Cayennes, Panameras, 911s, Boxsters and Caymans to US customers. That was 15 per cent more than in the previous year. The most successful model in 2011 was the Cayenne with 12,978 units (+55.6%). Shortly before the change of model, Porsche even managed to boost 911 sales by 4.9 per cent to 6,016 vehicles. In the New Year 2012, the Zuffenhausen company anticipates selling more than 30,000 vehicles in the United States.
“By building a new headquarters in Atlanta in the US State of Georgia we are underlining our growth ambitions in the region,” said Bernhard Maier. The complex, adjacent to the new terminal of Atlanta’s international airport, will comprise not just modern, energy-efficient offices for approximately 400 employees but also the technical service department as well as a training centre and circuit where customers can test the Porsche vehicles’ outstanding driving characteristics. The new US headquarters, which will for the first time centralise all administrative, training and sales functions and financial services, is scheduled for completion in the second half of 2013. Porsche Cars North America has been based in Atlanta for the past 13 years. Porsche also plans to build an additional customer test facility in Carson in California, between the airports of Los Angeles and Long Beach. Porsche is investing more than 100 million US dollars in the Atlanta head office and test facility in Carson.
