Land Rover has come up with one helluva challenge to mark the birth of the 1,000,000th Discovery.
The milestone car will soon embark on a ‘Journey of Discovery’ from its birthplace in Birmingham to Beijing in China, which is one of the most important markets to JLR.
It’s 50-day adventures journey to the far est in which the brand-new Disco will cover more than 8,000 miles travelling through more than a dozen countries across Europe and Central Asia. it ends at the Beijing motor show on 23 April.
The journey is not just for fun and marketing though. There is a good cause behind all this. It will help Land Rover with its most ambitious fund-raising project yet by aiming to raise £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC).
They are aiming to raise £1,000,000, to be used to support a much needed water sanitation project in Uganda.(www.landrover.com/million)
Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.
The Land Rover Discovery is one of the world’s most practical vehicles – it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover’s award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.