A few days ago Suzuki released a version of its Super Bowl ad called “Sled” on the internet. This one here though is the actual commercial which will be aired, and it features 50 Cent’s new track “Movin On Up.” The plot is the same, an Eskimo trades in his dog-powered snow sled for an all-wheel-drive 2012 Kizashi sport sedan. This combination is a bit weird though. You’d expect a guy like Curtis to endorse all sort of muscle cars and sports cars, but a Suzuki? Well, it must be going slow for Fiddy!
“We are thrilled to show off the Kizashi’s fun-to-drive capabilities during the most-watched sporting event of the year,” said Jeff Holland, director of social media, American Suzuki. “We feel that 50 Cent’s upbeat music brings the Kizashi to life in a way that viewers will relate to.”