Ferrari expands its global network of dealerships even further by opening its first dealership in Tel Aviv, Israel. Ferrari is now represented in 59 countries. The 2000 square meters facility features an exhibition hall dedicated to a Ferrari museum and Italian cafe above the showroom and service center.
Located in the heart of the business area of the city, overlooking the Ayalon Highway, the magnificent museum is open to the public free of charge and illustrates the history of Ferrari’s production sports cars and racing cars. Along with a wide range of memorabilia, the display includes a 1951 Ferrari 166 MM and a 2006 248 F1 car, the model used by Michael Schumacher in his last season with the Scuderia Ferrari.
Ferrari’s Tel Aviv dealership is one of the biggest and most special facilities in the world. After all, not all dealerships have a free museum!
The Italian Ambassador Mattioli attended the inauguration ceremony along with the Auto Italia Israel management team represented by Mr Zohar Alon, CEO, Mr Eitan Rechter, CEO of Kardan, Mr. Yoav Horowitz, Chairman of Auto Italia and CEO of Avis Israel, and the Ferrari management, including Mr Enrico Galliera, Ferrari’s Vice President for Sales & Marketing.
