Team Hyundai is the Korean company’s new initiative for this year’s UEFA EURO football competition. Hyundai is a top partner of EURO 2012 tournament. This team comprising of five of the best-known players in Europe will be the brand’s ambassador throughout the event. This publicity effort is also linked to a charitable initiative which aims to help young people with big ambitions.

Hyundai’s football team includes Iker Casillas (Spain), Lukas Podolski (Germany), Giuseppe Rossi (Italy), Karim Benzema (France) and Daniel Sturridge (England). Hyundai has chosen these guys because they say these players have made it to the top through determination and continuous improvement, the qualities that helped Hyundai strive in the European market.

As for the charity initiative, Hyundai will launch a Facebook app, in which fans can ‘like’ their favourite Team Hyundai player.  For every ‘like’, Hyundai will donate €1, and the company is targeting a total donation of €250.000.

Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe commented, “The five ambassadors will be rivals on the field during the upcoming UEFA EURO 2012™, but they are united by their passion for football and it’s a great pleasure to bring them together as Team Hyundai.  Their determination and talent sets them apart on the field, and every Team Hyundai player has the potential to be a game-changer during this year’s tournament.”