This is the all-new Toyota Avalon, the car they say has a a North American-focused design and engineering. That must mean they’ve studied the market and found out in order to win the heart of American customers, you need to let go of boring, refrigerator-like design and create something with a bit of emotion. Job done, we think.

Of course, it’s not as lavish as say a Mercedes CLS, and the side profile seems to be be copied form the Audi A7, but this is an interesting design for a Toyota. A car that offers the same quality as the Germans, roughly the same features, and doesn’t cost a fortune.

The new Avalon has ingredients of a sport saloon, with buffed up fenders, curvy roof, steeply raked windshield, 17-inch and 18-inch alloy wheel, and dual exhausts, to mention a few. It’s not flawless, of course, the chrome teeth are ugly and it’s all a bit too fat, but hey.

Toyota realizes just a cool look is not enough without having some substance underneath. So the 2013 Avalon gets sport-tuned McPherson suspension and revised EPS steering and stuff. They have not revealed details of the powetrain to be used in the Avalon yet, but as long as they offer a V6, that’ gonna be alright.