American director and producer Michael Mann pops by Ferrari town, Maranello, to check out the new Ferrari F12 Berlinetta. This will probably become his third modern GT Ferrari, besides his 599 GTB and 599 GTO. Mann talks for a bit about cinema and Ferrari, and then takes the wheel of the F12 with Ferrari’s test driver in the passenger seat to show him the way around Fiorano.
Every now and again a high-profile celebrity comes to visit Ferrari factory and have a go in the latest models, and probably order his or her own tailor-made car. Ferrari uses footage of their visit as advertisement. They still don’t pay for publicity.