The new Ford Fusion – Mondeo in Europe – is without a doubt one of the best looking family sedans ever made. To put that in perspective Ford has come up with a new advertising campaign that boasts the Fusion’s good looks by mocking the ‘bland’ competition.

The efficiency of the new Fusion is another strong point Ford puts an emphasize on in this campaign. The advertisements make note of the Fusion’s strong fuel economy including 47 mpg combined in the Fusion Hybrid and 100 MPGe in the plug-in electric model.

http://www.youtube.com/watch?v=wAAnui908Fk

“The media launch of the Fusion will showcase how Ford is shaking up the bland midsize sedan segment,” said Jim Farley, group vice president, Global Marketing, Sales and Service. “Why do car buyers have to sacrifice styling and forward-looking design for fuel economy? They don’t.”