As you know America is currently dealing with the devastating Sandy storm, so naturally people tend to hate anything storm related. Hyundai, however, seem to disagree, as they just released a tornado-themed commercial for the new Santa Fe.
It is actually rather clever this ad. It shows an old Santa Fe going into the storm, and emerging as the new car at the other end. It hints at the car’s ‘Storm Edge’ design philosophy. It’s a good ad. It just doesn’t seem to be very timely, you know.