Ferrari will contribute to Hurricane Sandy relief efforts by auctioning off the very first F12 Berlinetta imported to America and donating all the proceeds to the American Red Cross. The venue for the auction is Circuit of the Americas in Austin, Texas, during the 2012 Formula 1 U.S. Grand Prix.
Ferrari will also devise a way, like an online auction, so people who cannot be at the event can place their bids too. The Italian car maker is also encouraging its fans to donate whatever they can to the Red Cross.
The F12 would normally cost about $320,000 in America, but it will definitely fetch much more than that. Earlier this year Ferrari hosted an auction to raise money for the victims of Emilia-Romagna earthquake. Back then an American, Google’s Benjamin Sloss to be precise, paid $1.4 million for a 599 GTO to help the cause. Now Ferrari is retuning the favour to the Americans with this.
“Here at Ferrari, we have experienced and seen the devastation that Hurricane Sandy has caused in the affected area firsthand,” Marco Mattiacci, chief executive and president of Ferrari North America, said in a statement. “We want to use our event next week at Formula One in Austin to give back to our local community by auctioning the F12 Berlinetta.” Ferrari North America’s headquarters are in Englewood Cliffs, N.J.