Two big Japanese car makers, Mazda and Toyota, reached an agreement for selling a mini car in the U.S. market in a way that satisfies both parties interests. Toyota will be getting the Mazda2, modify it by changing the badge, and sell it in America.
Why would they do that? Well, for the sake of increasing sales numbers. So at the end of the year Toyota will have a bigger number to show off. It will also complete their North American lineup, which includes sedans, hatchbacks, SUVs, pickups, and now a mini car.
Actually, it might take a while for Toyota to begin selling Mazda2 in America, as the car will be produced in Mazda’s new facility that is under construction in Mexico. In return for the cars it will be getting, Toyota will invest in this plant by providing production equipment and development know-how. They are planning for annual production capacity of 50K units.
Toyota’s Mazda2 will reach dealerships across the U.S. in about two years.