/Suzuki Halts Sales In U.S., Files For Chapter 11

Suzuki Halts Sales In U.S., Files For Chapter 11

kizashi sport at Suzuki Halts Sales In U.S., Files For Chapter 11

After years of plummeting sales, interrupted by a 5 per cent increases last month, Suzuki finally decided it’s not worth staying in America any longer. So they pulled the plug, stopped all sales effective immediately, and filed for Chapter 11 bankruptcy protection. Suzuki is Leaving the United States.

America never really embraced any of Suzuki’s products. Their peak year in 2007 saw 100,000 units delivered to customers across America. That number in 2011 was 26,618.  “While the decision to discontinue new automobile sales in the U.S. was difficult to make, today’s actions were inevitable under these circumstances.” That’s all Suzuki had to say about it.

They offered the Kizashi, the SX4, different versions of the Vitara and the tough Equator pickup truck. But none of them ever managed to win the customers’ heart. That is understandable with cars like the Vitara and the SX4, but the Kizashi deserved better than that because it’s a genuinely good car.

Existing Suzuki customers shouldn’t be worried about warranty and servicing, as the Japanese car maker has promised to honor them for years to come. Suzuki’s network of dealers will remain active, continuing to sell their motorcycles and marine products.


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