It is not exactly a secret that Fiat likes to use models, and beautiful women in general, in their commercials. And we don’t mind that at all, it’s actually brilliant. We can watch Catrinel Menghia bouncing up and down in an Abarth 500 all day long. But this new commercial called “Test Track” for Fiat 500e pushes it a bit too far to be honest.
To deliver the message that the 500e is the hottest electric car in the world, they get a little graphic in there. Fair enough, sex sells and Fiat is taking advantage of it. But it’s just nonsense. A 110 hp electric car does not make a girl go that hot. It just won’t. I mean not even a Pagani Huayra has that capability. Well, not at least in that short period of time!