Celebrating the brand’s 50th anniversary, McLaren has commissioned a three-part short film that tells the story of McLaren, but not in the way you expect. There is no boasting and bragging about motorsport achievements. There is no sign of their supercars even. The film reflects on the brand’s human back-story. That is why in part 1 we see the ghost of Bruce McLaren walking alone on a race track, telling us about how it all began.

http://www.youtube.com/watch?v=23E1m8ZxFmU

Director Marcus Söderlund said: “This is Bruce McLaren’s film. I love that Bruce McLaren is revisiting his crash-site, like an angel from a Frank Capra movie.  The script for this film made me shiver and I wanted to recreate that feeling. I wanted to fill the film with emotions. I am obsessed with gestures. These things that reveal who we are and the physical spaces that we inhabit. Films can change the way you look at the world by showing you how another person sees it.  This is how I imagine that Bruce McLaren looked at the world.” 

Ron Dennis CBE, executive chairman, McLaren Group and McLaren Automotive, added: “McLaren’s history is long and storied, but McLaren’s legacy is harder to define – and that’s because it’s still being vividly written every day by the dedicated men and women who work at the McLaren Technology Centre.