Ford has revived the famous Escort badge at this year’s Shanghai Auto Show in form of a compact C-segment sedan. Now, the fans of the old car may be a bit disappointed with the way this car looks, but don’t worry, it is not coming to Europe.

The new Escort Concept previews an upcoming production model for the Chinese market. Looking like a shrunk version of the new Mondeo, which in a way it is, the Escort features Ford’s signature grille and head and tail light design. It gets the corporate look, but somehow it feels kind of cheap and not at all cheerful. It looks like something the Chinese MG would have made.

Ford mentions ‘exceptional roominess’ and ‘uncompromised functionality’ as the main qualities of the Escort, and promises it will deliver a fun driving experience and high level of technology. The Escort made its debut in Shanghai in company of Ford EcoSport and Ford Kuga, the Fiesta and Fiesta ST, and the Mondeo powered by the new 1.5 liter EcoBoost engine.

“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”