/Cadillac ATS Smashes Stuff in “Luxperiments” Ad Campaign

Cadillac ATS Smashes Stuff in “Luxperiments” Ad Campaign

Cadillac Luxperiments Ad Campaign 600x527 at Cadillac ATS Smashes Stuff in Luxperiments Ad Campaign

Cadillac has come up with a new advertising campaign for the ATS sports sedan that puts the capabilities of the car in perspective in a rather unusual way. The ads tell us about the rigorous tests the ATS has gone through by showing what they can do to some fancy stuff.

So they put a dining room on the shaker platform that tests the car’s chassis, they put a cake in a heat chamber that tests the durability of the ATS, they drag a piano on suspension test track, and they use a high-speed motor to accelerate the gears of a fancy clock.

To be honest we’d rather watch the car in action on a race track – after all, the ATS has one of the best sorted chassis in this segment – but we have to say, it is kinda fun to watch these luxury stuff get smashed!

Check out all the ads below:





(Founder / Chief Editor / Journalist) – Arman is the original founder of Motorward.com, which he kept until August 2009. Currently Arman is our chief editor and is held responsible for a large part of the news we publish.