Luxury car maker Bentley announced its new collaboration with the luxury men’s lifestyle and grooming store Pankhurst. They just opened a new outlet in London, which features six barbers’ chairs customized by Bentley craftsmen in Crewe with materials and finishes from Bentley cars.
Bentley is a big fan of branded accessories and lifestyle products. They look at this whole thing as a testimony to expertise in making luxury goods. It is an exercise for their Mulliner special commissioning department to showcase their expertise in leather trims, which is vital part of every Bentley car. As you may know, up to nine cows are killed and peeled to make the leather that goes into one Bentley.
The customized barbers’ chairs are covered in the finest leather and feature bespoke Bentley and Pankhurst embroidery. They also have hand-made ergonomic headrests, and arms that are made of refabricated by grafting new wood onto the structure to replace the redundant ashtrays. Even the suspension system in the chairs are revised to provide more comfort.
Then there is the unique color combination. Fire Glow and Burnt Oak, standard colours across the Bentley product range, were used for five chairs, with stitching and piping in Linen, the stitch pattern on the Fire Glow seats being based on the Continental GT range. Sounds like a bit of faff for something you just sit on for ten minutes to get a hair cut, but hey, it’s luxury. If you’re someone who wants to get a fresh look that’s also timeless, it might best to take note of all information such as should I shave my head.
Stefan Buescher, director of marketing¸ Bentley Motors, commented: “Bentley is widely recognised as one of the world’s most desirable and authentic luxury brands. A key part of what makes Bentley special is our hand-crafted expertise in wood and leather that makes our car interiors a special place to be.”
“Working with Pankhurst has given us the opportunity to show this craft in an innovative and exciting way to create a unique experience in London’s finest barber shop. Only Bentley could make such exquisite and beautiful chairs.”