A special ceremony attendted by Carlos Ghosn, President and CEO of Nissan Motor Co. Ltd., and Johan de Nysschen, President of Infiniti Motor Company Ltd., celebrates the start of production for the new Infiniti Q50 at the Tochigi production plant. The Q50 is the most important product of the Japanese brand in recent years, as it marks the start of a new era for Infiniti.

And in this era all their new models will begin with the letter ‘Q’. It’s an homage to the first model produced by Nissan luxury brand for the American market, and it is supposed to make Infinitis sound cooler. The Q50 also raises the bar for Infiniti by setting new standards in “emotive styling, advanced technology and performance,” according to the company’s officials.

Approved by three-time Formula One World Champion and Infiniti’s Director of Performance, Sebastian Vettel, the Q50 sports sedan will go on sale in the summer, available with a V6 3.5-litre petrol-electric hybrid and a 2.2-litre 4 cylinder diesel engine. The car also benefits from advanced technologies such as Direct Adaptive Steering, and features top-notch quality and materials.