In a rather drastic move British super car maker McLaren has reduced the official price of its MP4-12C in Australia up to $102,000 AUD. By making the 12C more affordable, McLaren is declaring war on “overpriced” rival super car, namely the Ferrari 458. Or is it because they are not selling enough 12Cs?
So far in 2013 McLaren has sold only seven 12Cs in Australia, and that kind of justifies the price cut. So the MSRP of the McLaren 12C hardtop is being cut from $493,100 to $398,000, and the 12C Spider from $543,900 to $441,780.
In comparison, the Ferrari 458 Italia costs $526,950 fro the coupe, and $590,000 fro the Spider.
This is of course not the first time the Aussies get a hefty discount on luxury cars. Last year Rolls-Royce slashed the price of the Phantom lineup by up to $280,000. That was apparently the main motivation behind the price cut decision, as McLaren believes Australian customers “have become accustomed to paying significantly less than the advertised RRP, as competitors in the category heavily discount.”
Existing McLaren 12C’s owners will be reimbursed by Trivett Group, the company’s importer in Australia, at trade-in time, meaning they have to trade-in their 12C for another McLaren to get their $100K get. McLaren’s range, at least for the next couple of years, only includes the 12C, 12C Spider, and the million dollar P1.