Jaguar’s #YourTurn publicity campaign that promotes the F-Type reaches the UK with a twist. In the #YourTurnBritain campaign Jaguar wants to celebrate all that is great about the modern Britain, asking the fans to post pictures that reflect the subject on social media sites.

So what the modern Britain is all about? Well, some would say it is all about silly laws, health and safety, and stupid green initiatives. Jaguar thinks it is innovation, passion, performance, and above all, style. Those four words are also what often used to describe the new F-Type. So in many ways, the F-Type Jag is the symbol of modern Britain. Or at least a self-claimed symbol of Britain.

As fashion designer Alice Temperley explains in her promotional clip for the F-Type, it is not about mass producing things anymore. It is about creating something people can appreciate and enjoy. It is about looking and feeling good.

So if you want be pat of this campaign, grab your camera and go fishing for subjects that you think encapsulate the modern Britain, tag them #YourTurnBritain, and keep your fingers crossed because you may win an unforgettable experience in the new Jaguar F-Type as your prize.