As you may remember, a while ago Ford announced that they will auction the very last 2014MY Shelby GT500 Convertible to benefit the Brain Injury Association of America (BIAA). The car went under the hammer at the inaugural Hot August Nights Auction Presented by Barrett-Jackson in Reno, and fetched an incredible $500,000.

The GT500 was purchased by Don Damon in a spirited bidding war. It was an amazing performance, and a great showcase of solidarity, when you realize that the real price of a GT500 convertible is about 70 grand. 100 percent of the proceeds go to the BIAA.

Present at the event and an advocate of BIAA was Parnelli Jones, 1963 Indy 500 winner. Coupel of years ago his son Page Jones, a rising star in racing, suffered a severe brain injury in a Sprint Car race, and recovered with the help of the Brain Injury Association. Since then Jones dedicated his life o raise awareness about the noble efforts of the association.

Ford is offering the buyer the chance to fully customize his GT500 with any of the interior, exterior and stripe color combination offered. It will also be signed by Parnelli Jones in appreciation for the BIAA donation.

“We at the BIAA are overcome with gratitude,” said Susan H. Connors, president and CEO of the BIAA. “This Ford Shelby GT500 sale provides vital funding for research, treatment and education to help the 3.5 million Americans who suffer from traumatic brain injuries. It’s been a pleasure to collaborate with Ford, Barrett-Jackson, Parnelli and Page.”