Pebble Beach Concours d’Elegance is mostly about rare classics and super expensive exotica. But in recent years the show’s Concept Lawn has attracted a lot of visitors who want to see what sort of vehicles car makers have in store for the future. They often make a nice contrast with all the old cars on display.

This year Pebble Beach Concours Concept Lawn will host a number of pre-production prototypes and design studies, including two of the most important cars to be launched over the next two years, the new Hyundai Genesis and the Honda/Acura NSX.

Granted, Hyundai badge is hardly exotic and Pebble Beach worthy, but the company’s officials believe the HCD-14 Genesis Concept is their ticket into this exclusive club. It previews the new generation Genesis which is an affordable luxury saloon, but its lines and proportions are something Hyundai has never done before.

“We’re both humbled and excited to represent the HCD-14 Genesis concept as a glimpse into Hyundai’s vision for the future,” said Chris Chapman, chief designer for Hyundai Design North America in southern California. “The HCD-14 speaks powerfully in terms of both premium design trends and advanced driving technologies, making it a perfect fit for the Concept Lawn venue. We’re looking forward to hearing opinions from some of the world’s leading automotive enthusiasts on this ground-breaking concept from Hyundai.”

Unlike the Hyundai, Acura’s new NSX feels at home among the world’s top luxury and sports car. This new hybrid super car will be powered by a mid-mounted, direct-injected V-6 engine mated to Acura’s Sport Hybrid SH-AWD. It will be on the par with the best and fastest supercar the German, Italians, and the Brits have to offer. And it looks superb.

“The Pebble Beach Concours d’Elegance is more than one of the world’s preeminent exhibitions of luxury automobiles; it is a celebration of style and refinement that is the perfect showcase for the Acura NSX Concept,” said Michael Accavitti, senior vice president of Automobile Operations at American Honda Motor Co., Inc.  We are thrilled to align the Acura Brand with this prestigious event that is the ultimate celebration of the automobile.”