We have been wondering what happened to the superb Bentley Mulsanne Convertible concept car revealed back in 2012. Turns out the Anglo-German car maker have been quiet about it because they have canned the whole project due to lack of demand.

Despite the appealing character of a drop-top Mulsanne, Bentley’s studies showed the hassle and cost of developing and building such a car is not worth the results. Simply put, it is not commercially viable. Plus, they already have the magnificent Bentley Azure T convertible in their portfolio, which is like the ultimate open-top luxury cruiser.

The Mulsanne saloon is not doing that well either, having sold only 1,169 units last year. Not to worry though, as the Continental family alone can carry the company for years to come.

Speaking to Car and Driver at the Frankfurt Motor Show, Bentley CEO Wolfgang Schreiber said: “We will not do that car. The demand for a Mulsanne convertible is just regional. So if it would come, it would be very successful in the US and maybe some regions in Europe, but I think that will not be enough demand for a good business case.”