Ford’s EcoBoost family will soon be getting a new member in form of a new 3.5-liter V6 EcoBoost racing engine. Set to debut at the 2014 Rolex 24 at Daytona in early 2014 and run the entire 12-race season, the engine will power a new-look Daytona Prototype car.

The new Ford-inspired Riley Technologies Daytona Prototype car is exclusively design to accommodate this engine. The car’s body features enhanced Ford production vehicle design cues created by lead Ford production designer Garen Nicoghosian with aerodynamic support from Ford Racing chief aerodynamicist Bernie Marcus. There is no word on the specs of the car or the engine yet, because the engine is still undergoing major testing.

The thorough testing program is to ensure the engine is up to the job of endurance racing, and also an attempt to set a new track record at the “World Center of Speed”. Michael Shank Racing, with Colin Braun behind the wheel, will attempt record run speed test at Daytona International Speedway, in hope to break the 210.364 mph record set by NASCAR champion Bill Elliott in 1987.

“It’s really a privilege to have an opportunity to put your name in the record books like this,” says team owner Mike Shank. “It is almost inconceivable that this record has stood for such a long time, so it’s pretty special to be involved. We worked a long time to develop our relationship with Ford to be in a position to take on projects like this. Anytime you can get in the record books, it is a great opportunity and just builds on what this company has done.”