The new Jaguar F-Type Coupe is one of Britain’s most important cars of this year and the next also, even though it made its world debut in Los Angeles and Tokyo. To make up for that and in an elaborate publicity stunt, Jaguar put an F-Type Coupe on the walls of Jaguar Land Rover’s Castle Bromwich manufacturing plant.

That’s right. What you see in these pictures is a real Jaguar F-Type Coupe bursting out of the wall. It took 25 people 9 days to put it up there, but you have to admit the end result is dead impressive. Jaguar keeps spending money like crazy on their advertising campaigns; campaigns that include anything from hiring pop singers to make music videos for the car, to sponsoring fashion events and stuff, making pointless short films, and now mounting cars on walls.

Jaguar F-Type Coupe launches in three guises of normal, S, and R. The first two are powered by 340Ps and 380Ps V6 engine respectively, while the R version gets a modified version of the 5.0 liter supercharged V8 engine in the F-Type Roadster V8S with 550 horsepower.

The car is the latest addition to lineup produced at Castle Bromwich, including the F-Type Roadster; XK grand tourer; and XJ, XF and XF Sportbrake. The plant, opened in 1980, is home to some of the world’s most advanced aluminium body construction facilities and almost 340 body construction robots. It employs more than 3,000 people.